My (Very Busy) Year in Review

mirror_picI didn’t think I could ever have a busier year than I did in 2014.

But I was wrong.

I spent the first half of 2014 juggling both a full-time gig at UpTik Media and a growing number of freelance projects. By the end of the year, I had left my position at UpTik (very amicably), had turned down a very tempting job offer in Florida, and had seen my freelance workload grow so quickly that I occasionally had to recruit some of my digital marketing friends to help keep everything on schedule.

That frantic pace continued in 2015.

My full plate in 2015 was due, in large part, to fantastic partnerships with two fantastic agencies: Level 2 Design and Amaranth Designs.

Level 2D launched in 2007 as a web and graphic design firm, and has since evolved into a full-scale interactive design and strategy company. I have worked with Level 2D going back to 2013, collaborating on web and content projects for Envision Conference Center, the Creative Discovery Museum, Church of God, Maclellan Foundation, and TechTown, among others. In 2015, we partnered on website rebuilds for Hollywog and Lee University.

Nashville-based Amaranth Designs rightly bills itself as a “design boutique that can handle the big stuff,” and I’ve had the pleasure of working with Amaranth on some pretty big projects since 2014. We spent the last part of 2014 collaborating on a social media-based teacher recruitment campaign for Metro Nashville Public Schools, and 2015 saw us partnering on a digital brand awareness and fundraising campaign for Mid-Cumberland Meals-On-Wheels, as well as a print and digital marketing initiative for the Harpeth River Watershed Association.

I also had the privilege of working with a major PR firm in Washington, D.C., as well as producing client content for Movable Media, and working on a variety of other client projects, including a content marketing initiative for Diet Direct and a social media campaign for Graphic Solutions.

On the editorial side, 2015 saw me contribute more than 50 editorials on national politics and policy to the Las-Vegas Review Journal. My increased workload caused my contributions to Nooga.com to drop off considerably in 2015, but I was able to share one of my Nooga pieces on an episode of FOX 61’s “Sunday Brunch,” and I plan to ramp up my work with Nooga in 2016.

In addition to growing my current professional relationships and partnerships in 2016, I plan to post more on this site and elsewhere, and am close to finalizing a concept for a new podcast to be launched later this year. I had the honor of sharing some of my professional experiences and advice with some media students at Chattanooga State Community College in September, and would cherish the opportunity to do more of the same this year, as well.

Variety is the spice of (the freelancer’s) life, and I am always looking for new collaborators and opportunities. If you are looking for help with an upcoming project, give me a shout.

Thank you for reading.

Happy New Year!

A Quick Programming Note

bill_uptik_up_400wA year ago, I accepted a position as the Director of Content Marketing with UpTik Media, a new content marketing and SEO agency in Hixson, TN. The firm was launched by a freelance client of mine, Bart Simpson, who wanted to add digital marketing to his company’s portfolio of services. His company, Graphic Solutions (also known as GoDecals.net), became UpTik’s parent company and, during the last 12 months, we were able to do some great work together.

However, unforeseen (yet exciting) changes within Graphic Solutions’ core business, as well as similarly unforeseen (and also exciting) opportunities for me outside the realm of content marketing, have caused us to shift our attentions and, ultimately, amend our working relationship.

Effective this month, I have stepped down as Director of Content Marketing with UpTik. While this sounds like a considerable change, not much is really changing. UpTik will continue to provide current and future clients with the same level of quality and attention it always has, and I will remain among the company’s growing list of professional partners, contributing content and content strategy for current and future projects.

I am proud to be associated with UpTik Media, and remain as excited as ever about its future.

Thank you for reading.